A Conversational AI Consultancy
Over 7 years experience in Conversational AI for Fortune 100 Companies.
Over 1,200 voice applications & omni-channel customer service solutions.

“It was critical to have a skilled partner like XAPP help us create our conversational AI. We looked at all of the leading technology companies & agencies in the market, but XAPP’s technology, strategy expertise, years of experience, credentials with some of the largest brands and media companies plus high recommendations from Amazon, Google and Dialogflow were important factors in the decision. Their down-to-earth style has made them a pleasure to work with.”
— Rob McCracken, Scripps
Accordingly, research suggests 85% of customer interactions will be non-human. Therefore, it’s important for enterprises to create consistent conversations across these interfaces.
It’s very difficult to train the AI to speak intelligently on behalf of an enterprise. This is because there are 1,000,000s of combinations of ways people can talk to a company. For example, there are 3,000 ways just to tell a virtual assistant to set an alarm.
The underlying AI is smart about general knowledge, but it’s up to you to teach the AI about your domain.
Even the best conversation designers can’t come close to getting this level of complexity right. The result is many large companies create conversational experiences that frustrate customers.
There is an optimal conversation for every enterprise domain based on their business objectives and technology constraints.
Our data driven machine teaching approach creates the Optimal Conversation™ to deliver value to your enterprise and end customers. We achieve this through our Optimal Conversation™ Framework which harnesses your domain knowledge to train any of the leading AIs from Google, Amazon, Microsoft, etc.
There is an optimal conversation for every enterprise domain based on their business objectives and technology constraints.
Our data driven machine teaching approach creates the Optimal Conversation™ to deliver value to your enterprise and end customers. We achieve this through our Optimal Conversation™ Framework which harnesses your domain knowledge to train any of the leading AIs from Google, Amazon, Microsoft, etc.
The Optimal Conversation™ Framework is a data-driven process that continually progresses a conversation design closer to the Optimal Conversation.
• Strategize – To achieve business objectives.
• Design – The optimal conversational user interface to achieve your business outcomes.
• Prototype – Multiple solutions to surface the most effective designs.
• Test – To measure and validate design effectiveness.
• Analyze – To evaluate and determine which design is closest to optimal.
The Optimal Conversation™ Framework is data-driven process that continually progresses a conversation design closer to the Optimal Conversation.
• Strategize – To achieve business objectives.
• Design – Creative solutions while accounting for technical constraints.
• Prototype – Multiple solutions to surface the most effective designs.
• Test – To measure and validate design effectiveness.
• Analyze – To evaluate and determine which design is closest to optimal.